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Reindeer Drag
December 18, 2022 at Arden Fair Mall, Sacramento, CA Three reindeer entered the mall dragging trash to draw attention to the consequences of our hyper-consumerism. Some support people were talking to shoppers and giving out flyers which had information about plastics in the ocean and alternative (experiential) gift giving ideas, such as things people can do together. We attempt to draw a sharp visual contrast to the aesthetics of the mall, to disrupt the "buying more = more happiness" message. Love is the answer! |
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